This week’s focus will be on providing information regarding marketable objectives found within the strategic plan for Trinity Health (https://www.trinity-health.org). The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading the attached Chapter 7 and reviewing Trinity Health’s strategic plan, construct a three- to four-page paper in which you discuss the following:
The key marketing objectives found in Trinity Health’s strategic plan.
Why the objectives fit the role of Trinity Health.
What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)
- Must use at least three scholarly sources in addition to the attached course text. (Stevens, R., & Silver, L. S. (2015). Strategic planning and marketing in healthcare organizations.)
- Must document all sources in APA style.