Specifically, you must address the following rubric criteria:
- Describe how individuals are presented in all of your advertisements.
- Your analysis is limited to each person in your ads. You are not examining settings, logos, taglines, mood/tone, or any other element of the ads. Objectively describe the people. What characteristics can you objectively observe using your senses?
- In this step, do not make interpretations or judgments about the individuals.
- Describe the actions being taken by the individuals in all of your advertisements.
- Your analysis is still limited to each person in your ads, but now objectively describe what they are doing. What behaviors can you objectively observe using your senses?
- In this step, do not make interpretations or judgments about the individuals’ behaviors.
- Explain whether social scientists can be truly objective when conducting research.
- Consider this week’s discussion, the module resources, and your analysis of the people in your advertisements. Do you think social scientists can be genuinely objective when doing research? Explain why or why not. Support your argument with evidence such as examples or quotes.
- Discuss how consumer biases may impact the interpretation of your advertisements.
- How might the beliefs, assumptions, and/or values of various consumers influence how they perceive your four advertisements? How could their own biases lead them to interpret your advertisements differently than you?
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SCS 100 SNHU Representation of Advertisements Questions
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Introduction:
In order to effectively address the rubric criteria, it is important to understand the role of a medical professor in creating college assignments and providing feedback to medical college students. As a medical professor, my primary responsibility is to design and conduct lectures, evaluate student performance, and provide feedback through examinations and assignments. This includes ensuring the assignments are educational, relevant, and aligned with the curriculum and learning objectives of the medical college. Additionally, it is crucial to promote critical thinking and analytical skills among the students through these assignments. Now, let’s address each question individually.
1. Describe how individuals are presented in all of your advertisements.
When examining the individuals in advertisements, it is essential to focus on objective observations rather than interpreting their characteristics. This means describing observable qualities using our senses. For instance, we can describe the individuals’ physical appearance, such as age, gender, race, and body language. We can also observe their facial expressions, posture, and clothing choices. These objective descriptions provide a neutral account of how individuals are presented in the advertisements, without imposing any judgments or interpretations.
2. Describe the actions being taken by the individuals in all of your advertisements.
Similarly, when analyzing the actions of individuals in advertisements, it is important to focus on objective observations. This involves describing the behaviors that can be objectively observed using our senses. For example, we can identify actions like walking, running, sitting, or interacting with others. We can also observe whether they are using any objects or devices, showing gestures, or engaging in any specific activities. By describing the actions objectively, we avoid making subjective interpretations or judgments about the individuals’ behaviors.
3. Explain whether social scientists can be truly objective when conducting research.
Social scientists strive to conduct research in an objective manner, but achieving complete objectivity can be challenging. Bias can inadvertently influence the research process, despite conscious efforts to remain impartial. It is important to acknowledge that social scientists are part of society and are influenced by their own experiences, perspectives, and cultural backgrounds. These factors can shape their research questions, methodologies, and interpretations.
However, social scientists employ various methods to minimize bias and increase objectivity. They use standardized procedures, collect empirical data, and establish rigorous protocols to reduce subjective influences. Additionally, peer review and replication of research findings help ensure objectivity by subjecting the research to scrutiny and verification. While achieving absolute objectivity may be challenging, social scientists strive to minimize bias and increase the reliability and validity of their research.
4. Discuss how consumer biases may impact the interpretation of your advertisements.
Consumer biases can significantly impact the interpretation of advertisements. Beliefs, assumptions, and values held by consumers shape their perceptions and influence how they interpret advertisements. These biases can be based on personal experiences, cultural backgrounds, social influences, or psychological factors.
For example, confirmation bias may lead consumers to interpret advertisements in ways that confirm their pre-existing beliefs or expectations. They may selectively perceive and interpret information that aligns with their biases, while disregarding or misinterpreting contradictory information. Similarly, cultural biases can influence the interpretation of advertisements, as different cultures may have varying expectations, values, and norms.
Moreover, individuals may have individual biases based on their personal preferences, ideologies, or prior knowledge. These biases can influence how consumers perceive and understand the intended message of advertisements. Therefore, it is crucial to consider the potential impact of consumer biases when analyzing and interpreting advertisements, as this can vary significantly from the creator’s intentions.
