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Instructions First, create an outline or concept map that summarizes your communication plan for a significant organizational change or event. Consider the

April 30, 2024

Instructions

First, create an outline or concept map that summarizes your communication plan for a

significant organizational change or event. Consider the following examples: a new company

branding initiative; the restructuring of a team, department or business unit; a company-wide

community service project; the transition of an executive leader; an emergency response to

a natural disaster; a merger/acquisition; the closure/ending of the business; etc.

If you are unsure what a concept map is, refer to the following video.

Video: How to Make a Concept Map (8:30) YouTube.

Use Microsoft Word to create your concept map. Use the following video to help you create

the concept map in Word.

Video: Microsoft Word: Create a flowchart, concept map, or process map (4:02)

ouTube.

If you want to create an outline but are not sure how to structure an outline, watch the

following video.

Video: How to Create an Outline for Kids (2:48)

YouTube.

Second, include a fully composed email that communicates specifics around the change or

event.

Make sure to answer the following questions as you prepare your communication plan and

draft your email:

· Who is your audience?

· What is your strategy for reaching your audience effectively?

· How are you tailoring your message to reach the individual, group, and organizational

levels?

· What powers of influence will you utilize?

· What barriers to communication are present?

· What is your timeline?

· What method(s) will you use and why (in-person, written, video, email, newsletter,

etc.)?

· How will you measure your results? (How will you know the message was received?)

· How does the application of a biblical worldview and biblical principles affect your

communication plan?

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