Imagine that you have landed your dream job as VP of Communications for a brand you admire. Your first order of business is to create a comprehensive content strategy that supports the brand’s business goals. You want to ensure that you have a strong strategy for all types of media: paid, earned, shared, and owned. Prepare a content strategy for your brand. It should be 4-5 pages, including an overview of:
1. Organizational goals that are supported by content marketing
2. Content types
3. Topics and overall themes
4. Metrics for success
5. Timeline for execution
Submit your strategic plan here as a Word or Google Docs document.