Explain the rhetorical techniques (verbal and visual) that the

In completing this assignment, students will Analyze how the rhetorical techniques employed in a single advertisement convey a persuasive message through its medium, text, visual design, and audio or other elements. Apply research skills specific to advertising campaigns.

Identify principles of effective advertising writing and visual design. Make informed ethical judgements about an advertising campaigns use of rhetoric. Evaluate advertising products practices against aesthetic, ethical, and rhetorical principles. Assignment Description Write an essay of 750-1000 words in which you analyze the verbal and visual rhetoric of a single advertisement. You may use an advertisement of any medium. Include a copy of or a link to the advertisement, and provide a transcript of audio and video messages (if applicable). Describe the elements of the advertisement and its layout, using the appropriate vocabulary from the semester’s readings.

From the content of the advertisement, suggest the characteristics of its ideal target audience. Identify the persuasive messages in the advertisement. Explain the rhetorical techniques (verbal and visual) that the designers used to convey the persuasive message of the advertisement. Evaluate the effectiveness of the rhetoric in the advertisement in terms of it building (or hindering) an effective brand identity. Use APA style and cite all outside source material, including the advertisement you analyze. Please do not submit first drafts; your paper should be well edited and complete. Sources: Gerard J. Tellis, Effective Advertising: Understanding When, How, and Why Advertising Works. SAGE Publications, 2004. eText ISBN13: 9781452262710. Print ISBN-13: 9780761922537.

#Explain #rhetorical #techniques #verbal #visual

Table of Contents

Calculate your order
Pages (275 words)
Standard price: $0.00

Latest Reviews

Impressed with the sample above? Wait there is more

Related Questions

Career Exploration Project Part

Please submit your completed project via PowerPoint as an attachement to this discussion. In your powerpoint, please provide 1) an introduction to your field/career of

New questions

SEU Risk Assessment Tools Discussion

Reply to this post: Examine the quality improvement that occurred, including the background and the process changes. Hospital-acquired pressure injuries are commonly seen in patients

SEU Tertiary Hospital Discussion

Examination of the Quality improvement The available pharmacists’ roles are thought to have evolved dramatically during the last few decades. The general public believes that

Discussion 3

Key objective 2 in the Health Sector Transformation Program within Saudi Vision 2030 is improving the quality and efficiency of health services.   Discuss two

Don't Let Questions or Concerns Hold You Back - Make a Free Inquiry Now!