Doritos brand: Creative Brief Objective – what do you want

Doritos brand: 

Creative Brief 

  • Objective – what do you want to accomplish?
  • Target – who are we talking to?
  • Current position – what do they think now?
  • Reinforce current position or reposition?  What do we want them to think?
  • Benefits/features – why should they think this?
  • The One Thing – what is our message?

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