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Assume you are in the marketing department for a low-end retail store chain; you might think of a chain similar to Dollar General. Your firm has decided

April 20, 2024

Assume you are in the marketing department for a low-end retail store chain; you might think of a chain similar to Dollar General. Your firm has decided to begin an expansion into the global market. Currently you are considering building stores in France, Ecuador, Brazil, and Australia. Gather information about these countries using the CIA Facebook available online and other sources. Using the data you have about each country, develop ideas on the pros and cons of entering each country. Which country do you feel is best?

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